Primo 70

PANAVISION ROLLS OUT PRIMO 70 LENSES AT CAMERIMAGE

BYDGOSZCZ, POLAND (November 13, 2014) – Panavision, the company behind the world’s best cinema lenses for 60 years, is showcasing their new line of Primo 70 lenses optimized to work with today’s larger sensor digital cameras. The lenses are being exhibited here at the 22nd edition of the Camerimage International Film Festival, a premier event for directors of photography.

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Primo 70 Series

Specifically designed for Large Format digital cameras, the internal mechanics of the Primo 70 lens series features internal motors and full lens metadata capabilities. Floating internal elements control breathing and allow the lens to maintain extremely high performance from infinity to close focus.  While the Primo 70s are undeniably sharp, the fall-off from focus is gentle and smooth, with an organic quality to it. There is very little color fringing, coma tails, or distortion.

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