Primo lenses

Primo 70 Series

Specifically designed for Large Format digital cameras, the internal mechanics of the Primo 70 lens series features internal motors and full lens metadata capabilities. Floating internal elements control breathing and allow the lens to maintain extremely high performance from infinity to close focus.  While the Primo 70s are undeniably sharp, the fall-off from focus is gentle and smooth, with an organic quality to it. There is very little color fringing, coma tails, or distortion.

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RIDLEY SCOTT'S "THE COUNSELOR" IN THEATERS

Legendary filmmaker Ridley Scott and Pulitzer Prize winning author Cormac McCarthy have joined forces in the motion picture thriller The Counselor, starring Michael Fassbender, Penélope Cruz, Cameron Diaz, Javier Bardem, and Brad Pitt. 

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"THE IRON LADY" NOW IN WIDE RELEASE

See the story of Margaret Thatcher, the United Kingdom's former Prime Minister starring Meryl Streep now in wide release.

Directed by Phyllida Lloyd and shot by Elliot Davis using Panavision XL cameras and primo lenses.  

SUPPORTED BY PANAVISION LONDON

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